Storm Blitz — omnichannel presence
Every screen in the storm zone.
When a storm hits, your brand appears everywhere the homeowner looks — YouTube pre-roll on the damage centroid, streaming TV in affected ZIPs, audio on their commute, digital billboards on the way out of the neighborhood, Nextdoor where neighbors compare damage. All auto-targeted from the same storm polygon that drives your outreach. All spend-capped from the same wallet.
How it works
01
Storm detected
NWS, SPC, Xweather, and 8 more sources confirm hail size, wind speed, and polygon boundaries within minutes of impact.
02
Impact polygon activated
The storm footprint becomes your targeting layer — ZIP lists, household geo-fences from impacted addresses, and a centroid radius all derived from the same event geometry.
03
Channels light up simultaneously
YouTube pre-roll, CTV, streaming audio, digital billboards, and Nextdoor all receive the same polygon. Pre-approved creatives mean near-zero review latency on most channels.
04
Leads land in your pipeline
Every channel drives to the same call-to-action and landing page. Responses flow into your AI-STORMS lead workspace alongside the voice, SMS, and direct mail outreach already in motion.
CPM context: CTV runs $10–18 at ZTV pricing — roughly half standard streaming rates. At $15 CPM, $1,000 buys ~67K impressions. A typical 5–15 ZIP hail footprint over a 7-day flight delivers solid awareness saturation alongside your direct outreach. Ad spend is pass-through at cost, wallet-capped per contractor.
The channel stack
YouTube pre-roll
Demand Gen campaigns geo-targeted to the storm centroid radius via your existing Google Ads integration. 15s and 30s pre-roll and Shorts, serving in-stream within the damage polygon. Contractor logo, local phone, license credential.
Connected TV (CTV/OTT)
ZIP-optimized CTV via Simpli.fi ZTV — the same storm polygon that triggers your outreach lights up households on streaming TV. Pre-approved 15s/30s contractor spots, ZIP+4 targeting, household geo-fence on impacted addresses.
Streaming audio
Spotify + AudioGO (SiriusXM/AdsWizz) ZIP-targeted audio ads. ElevenLabs-generated 15s/30s spots: "Hail damage in [city]? [Contractor] is doing free storm inspections this week." Up to 1,000 ZIPs per campaign.
Digital billboards (DOOH)
AdQuick REST API targets roadside and place-based screens on the routes out of the storm neighborhood. 1-day minimum flights, ZIP and polygon targeting, "4 hours plan-to-live" on pre-approved creatives.
Nextdoor neighborhood ads
Neighborhood-level targeting where homeowners are already posting hail photos and asking neighbors for contractor recommendations. The most contextually relevant placement in the stack — requires gated API approval.
Broadcast AM/FM radio
StackAdapt × iHeartMedia integration (Nov 2025): programmatic AM/FM radio at ZIP level, reaching the 35–65 property-owner demographic that streaming-only buys miss. 278M monthly listeners.
CTV · streaming audio · DOOH · Nextdoor
Get early access.
CTV, streaming audio, digital billboards, and Nextdoor are in active partner integration and rolling out to early-access contractors first. Join the list and we will reach out when your market opens.
YouTube geo-targeted video is available to all plans today.
Join the Storm Blitz early-access list
Platform compliance — built in from the start
- No copy referencing named storm systems — platform-safe framing only.
- No urgency pricing or fear-based language — "free inspection from a licensed local contractor" is the model.
- Per-vertical creative templates pre-approved with each platform before storm season — launch-time review latency is near zero.
- Google Sensitive Events policy, Meta crisis-exploitation rules, and Nextdoor community standards all reviewed and built into the template library.
- Spend is wallet-capped from the same budget you set for your other AI-STORMS channels — no surprise bills.
Full-stack storm response
One storm. Every screen.
Storm Blitz puts AI-STORMS channels alongside your voice, SMS, email, and direct mail — all triggered by the same event, all capped by the same wallet. Start with YouTube today. Add CTV and audio as they open in your market.