01Storm intelligence workspace
Review weather candidates and the evidence available for each property.
- Source, event time, severity, and geography
- Feed freshness and source-health state
- Territory and threshold context
- Public NWS-backed map when the source is available
Boundary: Warnings identify candidates. MRMS estimates hail exposure where property-specific source evidence supports it; it does not prove damage or establish wind exposure.
02Impact-area property research
Build a reviewable set of potentially affected properties.
- Geographic candidate selection
- Available property and owner fields
- Property-evidence holds and contact-enrichment provenance
- Exports for approved downstream use
Boundary: Coverage varies by source. Missing data, identity, deliverability, and intent must not be inferred as verified.
03Eligibility and activation review
Make the decision to use a channel explicit and auditable.
- Consent-evidence fields
- Customer and provider suppression inputs
- Quiet-hour, budget, and message review
- Channel and provider readiness checks
Boundary: Missing property evidence holds storm-triggered outreach. Passing that check does not send a message or replace channel approval and applicable legal requirements.
04Campaign and provider orchestration
Prepare approved records, messages, schedules, budgets, and provider handoffs without implying that every channel is live.
- Email-first workflow review
- Account, budget, sender, audience, and content approval
- Provider acceptance and failure context
- Account-scoped limits and stop conditions
Boundary: SMS, AI voice, ringless voicemail, Meta, Google, and YouTube campaigns are not generally available at launch. A connector or template does not activate delivery.
05Response and appointment workspace
Help operators qualify interest and schedule serviceable work.
- Inbound and outbound conversation context
- Appointment and calendar surfaces
- Lead and event context for operators
- Status and ownership review
Boundary: A provider event or calendar row is not a conversion until it is durably linked to the correct account, lead, workflow, and outcome.
06Outcome measurement
Connect operating decisions to results the business can verify.
- Event and campaign attribution
- Response and appointment measures
- Signed-job and realized-revenue inputs
- Cost, margin, complaint, and opt-out guardrails
Boundary: Modeled opportunity, assumed close rates, and scenario output must remain separate from realized revenue and margin.