Scenario planner methodology

The planner is arithmetic applied to inputs you control. It does not use an AI-STORMS uplift, an undisclosed cohort, or a claimed customer benchmark.

Input definitions

Qualifying event: An event that crosses your documented hazard, geography, source-confidence, and operating thresholds.
Channel-eligible contact: A record that passes the audience, consent, suppression, timing, jurisdiction, and channel rules configured for the intended action. It is not every property or enriched number.
Booking rate: The share of channel-eligible contacts that become booked inspections in your own observed funnel or planning assumption.
Close rate: The share of completed inspections that become signed jobs in your own operation.
Average signed job value: Gross contract value before labor, materials, refunds, overhead, acquisition cost, or platform fees.

Annual eligible contacts: eligible contacts per event × qualifying events per year
Modeled inspections: annual eligible contacts × booking-rate assumption
Modeled signed jobs: modeled inspections × close-rate assumption
Modeled gross job value: modeled signed jobs × average signed job value

That a weather signal proves damage at an individual property.
That every enriched record is accurate, contactable, or eligible.
That AI-STORMS changes your booking or close rate by a fixed amount.
That gross job value equals incremental revenue, collected cash, or profit.
That event frequency, provider health, crew capacity, or market conditions will match the scenario.

Start with your last 6–12 months of event, eligibility, appointment, job, and capacity data.
Save the assumptions used before an event.
Replace each assumption with the observed value after the event.
Track exclusions, provider degradation, cancellations, costs, collected revenue, and gross margin beside the funnel.
Expand territory or channel volume only when the complete operating chain remains serviceable.